When I ushered in the fourth Double Eleven in my career, I found that I had been in an industry for four years after graduation. The wandering, on the contrary, is more the anxiety of not advancing or retreating.
Has been doing e-commerce, has been doing operations. From shopping guide to POP, then to self-operated; from PC to App, then to WeChat; from nine yuan and nine free shipping, to social e-commerce, and then to small program e-commerce. On the surface of the industry, every year on Double Eleven, Jack Ma is setting new records in the industry. Behind him, a large group of followers are eager to win a piece of the pie.
At the bottom of the industry, after Double Eleven is completed every year, merchants and platforms have counted their profit margins and sighed: "E-commerce is dead." Then they have no choice but to invest in the preparation of the next Double 12 and New Year's Day.
There is a question on Zhihu, what wrong decisions did you make before the age of 30? My first reaction was to reflect on whether it was right or wrong for me to choose e-commerce in the first place.
Back then, when I came to Shenzhen from Beijing on a sleeper with a 28-inch suitcase on my back, I never thought that I would be an e-commerce dog for three years after I came here. At that time, I just wanted to find a bigger platform to carry enough to live on. The salary is just kept, regardless of whether the industry is surnamed Jiang or Wang.
In the past three years, many e-commerce platforms have seen tall buildings rise, saw guests feasting, saw buildings collapse, and then rushed to the next outlet.
Three years later, if I were to re-select an Internet industry as the starting point of my operating career, I think I would still choose e-commerce with a high probability. If three key words are used to summarize the experience of three years of e-commerce operation, the three words are: logic, data and pattern .
Creativity does not come from the imagination
If the workplace Xiaobai is likened to a knight who is going to walk in the rivers and lakes, what is the first thing to do?
Practice martial arts!
What to practice first?
Logical ability is like this Zhama step, which is the basic skill for practicing superior martial arts in the future.
Todd said in "The Last Lesson": "French is the most beautiful language in the world."
The programmer brother said that PHP is the most wonderful language in the world.
E-commerce operations are also the most wonderful operations in the world.
All the trajectories of e-commerce have logic to follow, and behind all your actions, there will be a complete set of data reasons to support them. It's far better than an emotional blunder and a flash of inspiration.
Every interview, the interviewer will ask a question at the end, what do you think is your weakness? Every time my answer will be strange, but I know I am a lack of creativity. So over time, in my opinion, creativity is a product of nihilism. Creativity is never imaginary, creativity should be accumulated. Only those who have accumulated in the field for a long time are qualified to talk about creativity.
The prime minister must start at the Latest Mailing Database state department, and the fierce general must be sent to the army. I prefer to take a solid, step-by-step approach rather than skyrocketing.
Always be humble in the face of work
Luo Yonghao's bullet text message is a phenomenon-level product that became popular overnight. Such an example does not exist in the e-commerce industry. Each e-commerce platform has its own logic behind the crowd, products, marketing methods, display logic, and purchase flow.
How Pinduoduo sells what goods to whom, how to buy them with what marketing methods, and JD.com are definitely different, and vice versa. At the beginning of your career, having logic is the most important thing. The term is broad and specific.
Let me explain, the logic is that when you are a chef, you know which is a stir-frying spoon and which is a colander. You use a sputum bucket to stir-fry every day, who would dare to eat your cooking?
Don't think it's funny, there are too many people who have just entered the workplace. They take Jobs and Zhang Xiaolong as their idols, and Ma Yun and Liu Qiangdong as their goals. Then the unit price, customer unit price, and order price are not clear, and the UV value does not know how to calculate.
The basis of logic is humility in the face of business and awe for the industry and users.