In recent years, many brands have begun to do executive list private domain traffic, ranging from well-known global brands to as small as a gluten-baked stall on the roadside. They may have established their own private domain traffic groups for long-term executive list operation and management; the author of this article We shared the analysis of private domain traffic, let's take a look together. Once, I went to Changsha on a business trip and arrived early. I'm hungry, go downstairs to have something to eat.
Entered a shopping center. Meet the perfect diary. Perfect executive list Diary is a beauty brand that has emerged in the past three years. The sculptor said that the cost of a 300 yuan lipstick is generally less than 30 yuan. The middle 270 yuan is the transaction cost of the old channel. For example, advertising, endorsements, offline stores, etc. When Perfect Diary used the Internet to sell lipsticks, after a lot of transaction costs were subtracted, the price of lipsticks could be reduced executive list to 60 yuan. 60 yuan vs 300 yuan. Consumers are not stupid.
After the lipstick of Perfect Diary was launched, it gained a lot of followers. to the store and take a closer look. Very beautiful store, things are really executive list cheap, many people visit. But, but, the perfect diary made online (Internet), why open a store offline? How can you afford the rent for such a cheap lipstick? To answer this question, we have to executive list start with the bottom-level logic: "What does sales mean?" Understanding this will help us a lot to understand the logic of Perfect Diary's offline store opening, and even understand why many offline companies have recently started private domains.