Digital Marketing Boot Camp, Session 1: Bill Hauser from the SMB team, shows us the terrain of digital marketing and how to create a thriving business that can take on any terrain. SESSION TRANSCRIPTION introduction My name is Bill Hauser from the SMB team. And to employee contact list kick off the digital marketing boot camp, we'll review the 2020 digital marketing landscape for SMBs. And when I say SME, I mean small and medium enterprises. Today we're going to employee contact list go over some of the biggest changes happening in digital marketing and how you can capitalize. We will dive into. Get traffic Focus on conversions Multi-channel magic And that's the multiplier for all of your marketing. Stay tuned till the end because in the employee contact list end multi-channel strategy is going to tie it all together when we talk about traffic and conversions for your business in 2020. Backstory: How I got into marketing Before I get into the weeds, I want to tell you a bit about my story and why I'm so passionate about digital marketing. So I've already gone through what we're going to employee contact list cover about traffic, conversion, multi-channel magic, and I'll explain the problem of the personalizatemployee contact listion curve. Which is one of the biggest pain points for SMBs in their marketing. So 2007 was the height of my adolescence. I grew up racing dirt bikes and all my life I trained to employee contact list compete in national championships. And in 2007, I qualified. I was one of 40 people in the United States to qualify for motocross nationals. And life was amazing. And in 2008, three months after qualifying for nationals, I was in North Carolina. I live in Philadelphia. We go down south in the winter to employee contact list train because it's cold in Philadelphia, too cold to ride.